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Providing Online Customer Service or Support
You may decide that the main reason for your business to have an online presence is to provide more comprehensive customer service
and support. A great benefit of a web site is that you can provide customer assistance 24 hours a day, 7 days a week, 365 days a year.
If your company developes software, it would be a good idea to include doenloadable upgrades as well as an FAQ (Frequently Asked Questions)
section where you can provide solutions to common problems. By providing an easy way for your customers to solve their problems, you will increase
the likelihood that they will return to your company when they need to improve their system. You should also include the appropriate contact
information if customers have more complicated problems to be solved and need to talk to a human.
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