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Advertising Your Products or Services Online
The objective of some sites is simply to advertise but not directly sell an event, product, or service. A prime example of this is a movie studio that develops
a Web site to promote a "soon-to-be-released" movie. The objective is to create awareness or a "buzz" about the movie, generate interest in the film, and, ultimately, have a large
number of people attend the movie when it is released. This type of site might include multimedia clips of the movie, pictures, and stories of the actors in the movie, viral marketing, ("Tell a friend
about this movie") elements to encourage word-of-mouth marketing, an intriguing story about the film, press releases for entertainment writers, and other elements to help them achieve their objective
with their target market in mind.
Go back to the objectives page >>
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